Marketing campaigns are a great way to drum up business. A successful campaign must be thoughtfully coordinated, and should meet with certain key criteria, without fail. Making sure you apply these principles helps to ensure the success of your marketing efforts. Let’s look at some of the features of a successful marketing campaign. Set a realistic goal. Nothing in business ever works without a plan. Your marketing campaigns need to be purpose-made to achieve tangible predefined goals for your business. Do you want to expand your list of prospects or newsletter subscribers? That’s a reasonable objective. Here’s a better one…Setting a goal to move the first thousand or so units of a new product via your next marketing campaign. As we all know, If you fail to plan, you plan to fail, so always approach marketing with a goal-oriented strategy.

You just can’t ignore online marketing opportunities. Its not the only route to take, and it shouldn’t be your only choice, but it is an extremely versatile and powerful tool. “Ignoring online marketing channels is like being open for business with a “Closed” sign in your shop window’ Having a company web site is worth nothing to your business if no one knows that you’re open for business or don’t know what you are selling. Whether you use just search engine advertising to enhance your brand, or whether you want a profit related full Google Adword campaign Mouse House can help you to maximize your business. Is there more than just Pay Per Click? PPC is a good way to gear your online marketing spend to profit related web interest. Its easy to set up, monitor and run…We’ll even give you an initial amount of ‘Clicks for FREE’, but its sensible to link your activities to a well planned, coordinated and professional results driven campaign. This might contain other E commence activities such as: E Newsletters Social media – Facebook, Twitter, Instagram etc, E casting – Digitally produced E mail adverts that link directly to your web site or white flag landing page. All of these activities have the added benefit that the results can be easily identified. Still not sure? We’ll even offer you a FREE media audit of your web site and online media opportunities… We’re that confident!

We are often asked ‘How can I best advertise my business?’ Clearly for businesses that use their web site just to impart information to existing customers there might not be an urgent need for constant traffic through their site… A doctors surgery site might be a good example of this as all that’s required is the need to give out information to a well defined audience. For most commercial company’s waiting for your prospect to ‘find your business’ is not the best way to use the money you’ve invested in your web build. Optimising your web site is not an exact science, takes time and consistent input, either from internal web manager or from an external agency like mhc cretaive.

mhc creative is one of a handful of multi media agencies that has its own ‘Off site’ secure servers. This allocated remote server means that we back up client information 365 days of the year onto two servers, one acting as a back up if the other server should fail. We presently host web sites for several ‘Information critical’ accounts for the NHS where stored information has to remain secure and retained over a long period of time.

mhc creative manage information data for a number of large European businesses. This means that we hold secure client contact details that can be used for digital marketing and traditional contact. We also regularly buy in and manage bespoke opt in data list that are purchased, assessed and updated to our clients requirements. Updating is usually done via our telephone research team to your company requirements and budgets, although can be done via online contact.